He descubierto a través del blog Being Peter Kim este listado, que ya tiene casi dos meses, compuesto por un total de 324 marcas de empresas e instituciones a nivel mundial que tienen blog, espacio en Twitter o en otras redes sociales. La relación sigue creciendo, pues al autor del blog ( como se puede ver en los comentarios) recibe de otros autores como Debbie Weil o Paull Young otras referencias de otras empresas. Llama la atención que en la lista aparecen dos marcas españolas: BBVA e Instituto de Empresa. En su post, Peter Kim adjunta la posibilidad de seguir actualizaciones vía Twitter o RSS. Interesante y completo. Lo que queda claro es que cada vez más empresas se unen al mundo de la web 2.0
- 3 Italia. Social networks: Facebook Business and La3 DVB-H groups.80
- Abbott Labs. Social networks: Facebook Labs Are Vital scholarship contest.45
- Absolut Vodka:
- Online video: ABSOLUTworld.20
- Social networks: Top Bartender page on Facebook.56
- Accenture:
- Blogging: Nine corporate blogs.19
- Podcasting: Five corporate podcasts.
- Social networks: Borderless Workplace.3
- Accuquote:
- Blogging: Life Insurance blog.19
- Podcasting: Life Insurance podcast.
- Acura:
- Social networks: Facebook Acura TSX Connect fan page.
- Widgets: Acura RDX Traffic on Yahoo.
- Acuvue. Social networks: Facebook “Wink” application.3
- Addison Avenue. Crowdsourcing: Suggestion box.73
- Adidas. Social networks: adidas soccer on myspace; 70% of ROI driven by pass-along, aka “never-ending friending.”
- Adobe:
- Blogging: Many individual and product blogs (directory)113
- Tagging: Delicious account used to bookmark primarily tutorials.2
- Airplay. Social networks: Baseball Gameday Challenge Facebook application.56
- Alltop:98
- Content aggregation: By topic.
- Online video: Alltop tutorial on YouTube.
- Widgets: The Alltop widget.
- Amazon:
- Social networks: Shelfari.70
- Blogging: Web Services blog.19
- AMC’s Mad Men. Microblogging: Fake Twitter accounts.
- American Express. Blogging: OPEN Forum.67
- American Legacy Foundation. Social Networks: MySpace, Bebo, hi5, xanga, Facebook, and Ning pages.94
- American Red Cross. Blogging: Red Cross Chat.19
- Animal Planet. Widgets: Killer Clips widget on Yahoo.
- Annie’s Homegrown. Blogging: Bernie’s Blog (offline).4
- AOL. Blogging: Vincent Ferrari tries to cancel his account.1
- Apple:
- Blogging: iPod’s dirty little secret.1
- Social networks: Apple Students group on Facebook.
- ArcelorMittal:
- Blogging: the inside story.113
- Virtual worlds: Second Life presence.3
- Artful Home. Social networks: Community site.77
- Arvada, Colorado.109
- Blogging: Inside the Center
- Microblogging: Twitter account
- Online video: YouTube account
- Photosharing: Flickr photostream
- Social networks: Facebook fan page
- AT&T:30
- Microblogging: ATTNews, ATTblueroom, and OnwardSmallBiz on Twitter.
- Online video: Share AT&T channel on YouTube.
- Photosharing: Flickr photostream.
- Social networks: Facebook fan page.
- Austin Ventures. Social networks: Facebook page.
- Avaya. Blogging: The Contact Center Insights Blog.19
- Avis. Blogging: We Try Harder.41
- Avon:34
- Social media press release: Avon Breast Cancer Crusade.
- Social networks: Canada Breast Cancer Crusade on Facebook.
- BAE Systems.Blogging: Graduate blog.74
- Bank of America:
- Online video: Managers sing at a corporate meeting.
- Social networks: Small Business Community on Clearspace. Medal Me! Facebook application.56
- Bayer. Blogger outreach: Berocca Blogger Relief pack.70
- BBVA. Social networks: Finance community.54
- BearingPoint:
- Blogging: New Thinking For a Changing World.36
- Microblogging: Twitter account.36
- Wiki: MIKE2.0 Methodology.
- Best Buy:
- Blogging: CMO Barry Judge’s blog.10
- Microblogging: Barry Judge on Twitter.10 Community Connection Manager, too.53
- Online Video: Geek Squad HQ on YouTube.53
- Social networks: Created Blue Shirt Nation to allow retail employees to support each other.
- Widgets: Desktop Planner widget and Sarah Moulton Recipe Reminder on Yahoo.
- Best Western. Blogging: On the Go with Amy travel blog focuses on travel with kids.2
- Big Rock Brewery:59
- Blogging: Friends of Big Rock blog.
- Bookmarking: StumbleUpon account.
- Meetup: Friends of Big Rock.
- Microblogging: Twitter account.
- Online video: YouTube account.
- Photo sharing: Flickr group pool.
- Social networks: Facebook group. Friends of Big Rock. MySpace group.
- Voting: Digg account.
- Bigelow Tea:
- Social Networks: MySpace and Facebook pages.93
- Blogging: Bigelow Blog.19
- Blendtec. Online video: YouTube channel has almost 100,000 subscribers and over 2.2 million views, helps sell B2B products to a consumer base.
- BMW. Social networks: Facebook 1-Series Road Trip application. Rampenfest fan page.40
- Boeing. Blogging: Randy’s Journal.19 Tanker Facts blog.
- Bojangles:111
- Microblogging: Twitter GottaWannaNeeda account.
- Social networks: Facebook fan page.
- Bon Appétit Magazine. Social networks: Facebook page.
- Booz-Allen Hamilton: Social networks: Internal platform.101
- Borax. Social networks: Dirty Girl Quiz Facebook application.56
- BreakingPoint Labs:27
- Blogging: Corporate blog
- Microblogging: Twitter account.
- British Airways:
- Microblogging: Twitter account.5
- Social Networks: Metrotwin community.54
- Brooklyn Museum.3 Social networks: Click! crowd-curated exhibition, Posse community, ArtShare Facebook application.
- BSkyB. Social network: Facebook.74
- BT. Blog: Insight blog.74
- Burton. Microblogging: storedotburton on Twitter.73
- CapGemini:85
- Community: Netvibes Universe including blogs, bookmarking, online video, slide sharing, virtual worlds, and wikis.
- Carnival Cruise Lines. Social networks: Carnival Connections community.3
- Cavidi. Blogging: HIV Viral Load.17
- Charles Schwab. Social networks: Money and More community with Communispace increased Gen X customer base 32% year/year (now offline).3
- Chevrolet:
- Crowdsourcing: Super Bowl 2007 ad contest.
- Social networks: Aveo Livin’ Large Campus Challenge generated 217 million audience impressions.3
- Chevron. Blogging: Event blog during the World Petroleum Congress.
- Chrysler. Blogging: The Firehouse, a media blog for journalists and analysts. Corporate blog.64
- Cisco. Blogging: Twelve corporate blogs.2
- Clorox. Blogging: Dr. Laundry.19
- CNN. Microblogging: Political Ticker on Twitter.
- Coca-Cola:
- Blogging: Coca-Cola Conversations discusses company history.2
- Online video: Sponsored Cans Professional 3. Diet Coke + Mentos by Eepybird.
- Social networks: Sprite Sips and CokeTag96 Facebook applications.
- Virtual Worlds: Virtual Thirst contest in Second Life to design a vending machine.
- Widgets: Coke Bubbles on Joost.
- Comcast:
- Blogging: Bob Garfield’s Comcast Must Die.
- Microblogging: Customer support on Twitter.
- Online video: Sleeping technician on YouTube.
- Common Wealth credit union (Canada). Social networks: Young & Free Alberta, which led to $3.6 million in new funds.3
- Conde Nast Traveler. Social networks: Facebook fan page.
- CoSTUME NATIONAL:102
- Blogging: Costumers, CNC, Ennio Capasa
- Microblogging: Twitter account
- Online video: Costume National TV
- Photosharing: Flickr photostream
- Social networks: Facebook group and fan page. MySpace page.
- Crest. Social networks: Facebook page.
- Cubby Bernstein:40
- Microblogging: Twitter account.
- Online video: YouTube channel.
- Social networks: BroadwaySpace. Facebook fan page and assistant’s fan page. MySpace profile.
- Daimler AG:75
- Blogging: Das Daimler-Blog.
- Content aggregation: FriendFeed account.
- Online Video: Daimler-Blog YouTube channel.
- Photo sharing: Flickr photostream.
- Presentation sharing: SlideShare space.
- Darden School of Business:
- Blogging: Dean Bruner’s blog. Admissions News blog.
- Podcasting: Podcasts@Darden.
- Dawdle:65
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- Del Monte:
- Brand monitoring: Used JD Power/Umbria to listen to conversations from dog owners.
- Social networks: Created a virtual private community called I Love My Dog (offline) to support R&D efforts.
- Dell:
- Blogging: Direct2Dell generates 3.5 million pages views/month.3 Nine official internal blogs and hundreds of team/departmental blogs in English, Chinese, Japanese, French Canadian, Portuguese, and Spanish.9 Dell Hell. Osaka flaming laptop.
- Brand Monitoring: Uses conversation monitoring from Visible Technologies.
- Crowdsourcing: Ideastorm allows users to suggest and vote on ideas, has generated 9,800+ ideas. Employee storm, internal idea community has generated over 2,700 ideas.3
- Microblogging: 22 corporate accounts on Twitter, as well as 17+ individuals using “[Name]AtDell” handles
- Virtual Worlds: Second Life island.2
- Deloitte. Social networks: D Street internal network.88
- Delta Air Lines:
- Blogging: Under the Wing.
- Microblogging: Short-lived Twitter account during brand redesign.
- Online video: YouTube account.87
- Photo sharing: Flickr photostream and group pool.87
- Social networks: Delta’s Force for Global Good on Facebook.87
- Detroit Pistons. Microblogging: Twitter account.
- Deutsche Telekom. Blogging: T-Systems Automotive blog.113
- Disney Music. Widgets: Block Party widget.106
- Domino Magazine. Social networks: Facebook fan page.
- Doritos. Crowdsourcing: Consumer-generated Super Bowl ads.
- Dove:
- Online video: dove evolution video on YouTube has generated over 7 million views.
- Widgets: MTV Fresh Takes widget.106
- Dunkin Donuts. Microblogging: Twitter account.
- Dwell magazine. Social networks: Dwell Connect.95
- eBay. Wikis: Broadly focused community wiki (now closed).
- Edelman. Blogging: CEO Richard Edelman and Edelman Digital blogs.19
- Electronic Arts:
- Online video: Integration of YouTube videos into the upcoming Spore video game.
- Social networks: Smarty Pants, Spore, and Warhammer applications on Facebook.56
- EMC2.
- Blogging: Sixteen employee blogs.95
- Brand monitoring: Using Collective Intellect.14
- Content aggregation: Friendfeed account.
- Online video: YouTube channel.
- Organization: Dan Schwabel, Social Media Specialist.
- Photosharing: Flickr account.
- Social Networks: EMC ONE internal network. Documentum on Facebook.
- Ericsson:99
- Blogging: Televisionary blog.
- Podcasting: Telecom report.
- Ernst & Young. Social networks: Careers page on Facebook.
- Eukanuba. Online video: YouTube account.47
- Experian:82
- Blogging: Free Credit Report band blog.
- Online video: YouTube account.
- ExxonMobil. Microblogging: “Janet” was a fake Twitter account.1
- Facebook. Blogging: Corporate blog.19
- Fandango:
- Blogging: Movie blog.19
- Social networks: Movie Pong Facebook application.56
- Federal Citizen Information Center. Microblogging: Twitter account.49
- Fidelity Investments:
- Mashups: savings rate finder and checking account comparison.
- Podcasts: Three topics relating to investment guidance.
- Widgets: market monitor.
- Fiskars:
- Blogging: Fisk-A-Teers blog.4
- Social networks: Fisk-A-Teers brand ambassador program.3
- Flying Dog Brewery. Crowdsourcing: Suggestion box.73
- Food Safety Information Center. Microblogging: Twitter account.49
- Ford:
- Blogging: Sponsored a test drive event for women bloggers. Where are the Joneses? blog.8
- Microblogging: FordDriveOne on Twitter. Twitter account for North America.5
- Organization: Hired Scott Monty to run social media.
- Social networks: Ford Drives U Facebook group for student buyers. Where are the Joneses? group.8
- Wiki: Where are the Joneses?8
- WOM campaign: Hurra Torpedo campaign7
- Forrester Research:
- Blogging: Twelve corporate blogs
- Discussion boards: Interactive Marketing discussion boards.37
- Microblogging: Twitter account
- Online video: YouTube channel
- Social networks: Facebook fan page.
- FujiFilm. Social networks: Z Spot Now for its Z20fd camera on Ning.2
- Gartner:62
- Microblogging: Twitter account.
- Podcasting: Gartner Voice.
- General Electric. Blogging: From Edison’s Desk.19
- General Mills. Social networks: Eat Better America.63 Pssst.
- General Motors.
- Blogging: Seven corporate blogs. GM Facts and Fiction.92 GM Next.15
- Microblogging: GMblogs on Twitter.50
- Online video: I Got Shotgun.15
- Global Crossing. Blogging: IP Convergence.19
- Goodwill. Blogging: DC Fashion blog.32
- Google:
- Blogging: Official Blog19 and 30+ other corporate blogs.
- Online video: Google channel on YouTube.
- Gourmet Magazine. Social networks: Facebook fan page.
- GourmetStation. Blogging: Delicious Destinations.
- Graco.21
- Blogging: Corporate blog.
- Microblogging: Twitter account.
- GSK:
- Blogging: alliconnect.19
- Social networks: myAlli weight loss community.3
- GSN. Widgets: Catch a game widget.106
- Guardian. Blogging: Comment is free.13
- H&M. Social networks: Facebook fan page.
- H&R Block:
- Microblogging: Twitter account with almost 600 followers.
- Social networks: Facebook fan page with almost 1,000 fans.2
- Harley-Davidson:
- Blogging: Museum blog.
- Microblogging: Twitter account114
- Online video: YouTube account114
- Social networks: MySpace and Facebook pages114
- HBO’s True Blood:91
- Blogging: Bloodcopy and Tru Blood blogs.
- Microblogging: Sookie Stackhouse character account.
- Hearst. Social networks: Spin The Bottle Facebook application.56
- Heinz. Online video: YouTube contest.55
- Hershey’s. Blogger outreach: Bliss House Party, generated 15,000 blog posts.3
- Hewlett-Packard:
- Blogging: 55 corporate blogs.
- Microblogging: Twitter account used for promotions at BlogHer 2008.2
- Hitachi. Blogging: Six corporate blogs.19
- HomeGoods. Blogging: Openhouse blog, written by four customers, unpaid.4
- Honda. Widgets: Honda Fit Top Videos widget on Yahoo. Readysodes widget.106
- Hotel Indigo. Widgets: Corporate widget.106
- HSBC. Social networks: Stop the Great HSBC Graduate Rip-Off on Facebook. The HSBC Business Network for entrepreneurs.2
- Hyundai. Widgets: Genesis widget.106
- IBM.
- Blogging: 125 corporate blogs.2
- Forums: developerWorks.72
- Microblogging: Smart SOA SocialNetwork ((S3N)) Team on Twitter.76
- Online video: Rational Heroes machinima videos and Meet Mr. Fong on YouTube.72
- Podcasting: developerWorks72 and Social Networking Now76
- Social networks: Rational Heroes community space.72
- Strategy: internal social computing guidelines
- Virtual Worlds: IBM Business Center and Rational Software Conference/Hipihi in Second Life.72
- Wikis: developerWorks.72
- Ikea.
- Blogging: Blogger relations with Jen Segrest of OHIkea, creator of “Saint Tokig” and forced to change her blog name to “FlatPack Ohio.” Ikea Hacker.84 Ikea Fans.84
- Online video: Video sharing (Sweden)84
- Social networks:84 Community (Singapore). Facebook fan group.
- Indium Corporation.49 Blogging: Nine corporate blogs.
- ING:
- Blogging: My Cup of Cha.113
- Virtual worlds: ING Cha Lounge.
- innocent drinks:
- Photo sharing: Flickr pool for the big knit.
- Social networks: Facebook fan page.
- Instituto de Empresa Business School. Social networks: ieCommunities.69
- Intel.
- Blogger outreach: Intel Insider program.71
- Blogging: Corporate family of blogs.71 Inside Scoop lifestyle blog.71 Game Faces blog.34
- Microblogging: Intel Developer Forum and Inspired By Education.71
- Online video: YouTube account.71
- Photo sharing: Flickr photostream.71
- Public Relations: Social media news releases.71
- Social networks: Facebook Intel Developer Forum, Inspired By Education, and International Science and Engineering Fair pages.71 Gateway 2 India on Facebook.100 Intel Studios for unsigned musicians.71 Open Port for IT Pros.71 Intel Software Network Communities.2
- Sponsorships:71 PopURL collection for IT Pros. Digg Labs Visual Arc. Slashdot meet the experts.
- Intercontinental Hotels and Resorts. Blog: Intercontental travelogue.74
- Intuit:
- Blogging: TurboTax support team blog. Bob Meighan’s Amazon Blog.51
- Crowdsourcing: Suggestion box.73
- Microblogging: 25+ employee accounts on Twitter to answer product questions.46
- Online video: QuickBooks account on YouTube.46 TurboTax Tax Laugh on YouTube.51
- Ratings and Reviews: TurboTax51
- Social networks: Corporate umbrella fan page on Facebook.46 TurboTax Support community. QuickBooks community.46 JumpUp community for new businesses.46 TurboTax Inner Circle Community.51
- Wiki: TaxAlmanac.2
- JCPenney.
- Online video: Fake teen sex ad.1
- Social networks: azjeans.com on Facebook
- Widgets: JCPToday desktop widget
- Jeep:
- Online video: YouTube Jeep channel.
- Photo sharing: Flickr pool.
- Social networks: Facebook fan page. MySpace page. Jeep community.2
- JetBlue.
- Blogging: “JetBlue hostage” blog.
- Microblogging: Twitter account.
- Online video: YouTube channel for corporate communications. Valentine’s Day 2006 meltdown.1
- Photo sharing: Flickr pool.
- Social networks: JetBlue University.2
- Jobster. Social networks: Facebook application.54
- Johnson & Johnson.
- Blogs: JNJ BTW. Kilmer House – history blog.
- Events: Camp Baby 2008 for mommy bloggers.
- Online video: J&J health channel on YouTube.
- Social networks: Facebook Acuminder application and ADHD Moms fan page.45
- Johnson Controls. Blogging: Your Energy Forum.113
- Joffrey’s. Outreach: Java Beta Test. Results include new flavor and name.39
- Kaiser Permanente. Blogging: Dr. Maring’s Farmers’ Market and Recipe Update.19
- Keen Footwear. Microblogging: Twitter account.
- KFC:11
- Blogging: KFC Nation Citizen Blogs.
- Social networks: KFC Nation. Facebook fan page.24
- Kia Motors. Blogging: Kia BUZZ blog.79
- Kimberly-Clark. Widgets: Room-A-Day Giveaway widget.106
- Kleenex:
- Kodak:
- Blogging: A Thousand Words, Grow Your Biz, and PluggedIn blogs.18
- Microblogging: Chief Blogger and Chief Biz Dev Officer on Twitter.18
- Online video: YouTube channel.18
- Organization: Hired a Chief Blogger.
- Photo sharing: Flickr photostream.18
- Podcasting: Kodak Close Up.18
- Social networks: Facebook fan page.18
- Tagging: delicious account.18
- Kraft:
- Blogging: Adam and Tyler.66 Love My Philly.113
- Social networks: One Minute Mogul Facebook application.56 First Taste product sampling community.
- Kryptonite:
- Blogging: Lock picking secrets revealed.1 Unbreakable Bonds blog.38
- Organization: Director, Web/Social Media, Donna Tocci.38
- Social networks: Facebook fan page.38
- L’Oreal. Blogging: Vichy character blog and relaunch.
- Ladies Professional Golf Association (LPGA). Microblogging: Twitter account.
- LaFraise. Blogging: Corporate blog.68
- Lenovo. Blogging: Voices of the Olympic Games, with assistance from Ogilvy.2 Personal blog of David Churbuck, VP of global web marketing. The Heart of Business blog.113
- LG. Blogging: The Official Blog of LG.70
- Liberty Mutual. Widgets: Coach of the Year widget.106
- Library of Congress. Blogging: Official blog.19
- Linden Lab:33
- Corporate blog.
- Online video.
- Photosharing: Flickr group pool.
- Virtual worlds: Second Life.
- Wiki.
- LinkedIn. Blogging: Corporate blog.19
- Loblaws. Ratings and reviews: Incorporated user-generated content into promotional materials to generate lift, using Bazaarvoice.
- Lucky Magazine. Social networks: Facebook fan page.
- Lulu.com:22
- Blogging: Adventures in self-publishing.
- Microblogging: Twitter account.
- Social networks: Mini-store application on Facebook.
- M/A/R/C Research. Blogging: CEO Merrill Dubrow’s blog.49
- Marriott. Blogging: CEO blog.
- Masi Bicycles. Blogging: Masiguy.32
- Mattel. Social networks: The Playground Community.3
- Mayo Clinic:48
- Blogging: News blog.
- Online video: Mayo Clinic channel on YouTube.
- Podcasting: Medical and Health podcasts.
- Social Networks: Fan page on Facebook.
- McDonalds.
- Blogging: Corporate social responsibility blog. Fake Monopoly game blogs. Mom’s Quality Correspondents blog – “real moms” blogging about McDonalds behind the scenes.
- Podcasting: Investor relations and other issues.
- Social networks: Internal “Mindshare” community powered by Awareness Networks. College Hoops Extra Value Picks Facebook Application.56
- McKinsey & Company:
- Microblogging: McKinsey Quarterly and Business Technology Office on Twitter.
- Social networks: McKinsey Quarterly Facebook fan page.
- Men’s Health Magazine. Widgets: Daily dose widget.106
- Men’s Vogue Magazine. Social networks: Facebook fan page.
- Mercedes-Benz. Social networks: Generation Benz virtual private community.37
- method:81
- Customer support: getSatisfaction page.
- Microblogging: Twitter account.
- Social networks: Facebook fan page.
- Microsoft:
- Blogging: Community blogs.19
- Online video: Bring The Love Back and Inspiration, Anyone? videos.7
- Social networks: Channel 9 developer community. Got Pies, OfficePoke, and Name That Small Business applications on Facebook.56
- Miller Brewing Co. Social networks: Today I’m Toasting Facebook application.56
- Mini USA. Brand monitoring: MotiveQuest project.25
- Molson:
- Blogging: Molson in the Community blog.34
- Microblogging: Employees on Twitter include MolsonFerg, ToniaHammer, and MolsonRoss.34
- Outreach: Brew 2.0 event.34
- Social networks: “No. 1 Party School in Canada” contest on Facebook backfires. Or did it?
- Monster. Widgets: Monster jobs widget on Apple.
- Motorola:
- Blogging: Broadband Insights blog.113
- Wikis: MOTO Q Wiki with how-tos on using the phone.
- Motrin. Microblogging: Motrin Moms controversy.
- Mountain Dew. Discussion Boards: Dewmocracy.40
- MTV:
- Blogging:113 Splash Page. Movies Blog.
- Social networks: Flux
- Widgets: VMA 2008 and New Year’s Eve 2008 widgets.106
- NASA. Microblogging: Twitter account.49
- National Geographic:112
- Blogs: The Green Guide
- Forums: NGC Forums
- Mashups: Wildlife Filmaker
- Microblogging: Twitter account
- Online Video: Everyday Explorers, YouTube channel
- Podcasts: Three podcasts
- Social networks: Imbee, MySpace,
- Virtual worlds: LA Hard Hats virtual construction site.2
- Widgets: NGM Widgets, Facebook widget
- National Instruments. Social networks: Nerd network.3
- National Marine Sanctuaries. Microblogging: Twitter account.49
- National Science Foundation. Microblogging: Twitter account.49
- National Women’s Information Center. Microblogging: Twitter account.49
- NBA. Widgets: 2008 All-Star Ballot widget on Yahoo.
- NetShops. Ratings and Reviews from PowerReviews increased sales 26%.3
- Network Solutions.108
- Blogging: Solutions Are Power blog
- Crowdsourcing: Ideas Are Power
- Microblogging: @netsolcares on Twitter
- Online Video: Solution Stars Video Conference
- Social Networks: My Solution Spot
- Nike.
- Blogging: Nike Basketball. Running.19 Women NFR.19
- Mashups: Nike 6.0 action sports community.2 Nike+ running route finder.
- Social Networks: Jordan Brand Breakfast Club drew 120,000 members.3
- Widgets: Nike+ challenges and goals.
- Nikon. Blogging: Marketing blogger outreach campaign. Picturetown outreach campaign.
- Nintendo. Online video: YouTube girlfriend on Wii Fit video.
- Nissan. Blogging: Tiida Blog.113
- Nokia:
- Blogger outreach: WOM World.
- Blogging: Conversations.113
- Social networks: MOSH.20 Somebody Else’s Phone ad campaign: Anna, Jade, and Luca character pages on Facebook.
- Novo Nordisk. Blogging: Youth panel blog.113
- OpenSkies:41
- Blogging: OpenSkies blog.
- Online video: Fly OpenSkies channel.
- OpenTable. Social networks: Reservations application on Facebook.56
- Oracle:
- Blogging: Hundreds of blogs.42
- Crowdsourcing: Oracle Mix.42
- Microblogging: 110+ employees on Twitter and other services.
- Social networks: Oracle community.42
- Orange. Social networks: unsignedAct promotion.29
- Oscar Mayer:
- Blogging: Hotdogger blog, inside the Wienermobile. For real.
- Microblogging: Wienermobile on Twitter.
- Photosharing: The Wienermobile In The Wild group pool
- PacSun. Microblogging: Twitter account.
- Pampers:
- Blogging: Mommy blogger event.
- Social networks: Pampers village.47
- Paramount Pictures. Social networks: Stop Loss Facebook application.56
- Park City Mountain Resort:107
-
- Blogging: Information blog.
- Microblogging: Twitter account.
- Patagonia. Blogging: The Cleanest Line.
- Peace Corps. Microblogging: Twitter account.49
- Pep Boys. Crowdsourcing: Suggestion box.73
- Pepsi: